If you’re an empire-building queen, chances are your problem isn’t a lack of ideas.

It’s that once you have one idea, another hundred turn up uninvited.

All at once.

Instead of inspiration, overwhelm kicks in. Your mind spirals and suddenly you’re bombarded with questions like:

• Will this work?

• Will anyone actually want it?

• Will they buy it?

• Who am I to do this?

• What if people judge me?

• What if my family think I’m ridiculous?

• What if I fail… publicly?

And just like that, the idea dies before it even gets a chance.

Sound familiar?

Yeah. Me too.

Why We Overthink Our Business Ideas (And Talk Ourselves Out of Them)

For over 20 years, I lived this cycle.

I had ideas. Big ones. Meaningful ones.
And every single time, I questioned them, diluted them, or talked myself out of them altogether.

Occasionally, I’d even launch something — then panic, disappear from the online world, retreat back into “being sensible”, get a secure job, and keep my head down.

But here’s the thing about ideas that are meant for you…

They don’t go away.

They come back louder.

Or worse — you see someone else succeed with the exact idea you once had, and regret hits you like a tonne of bricks.

I promised myself time and time again that I wouldn’t let fear steal another idea from me.

Spoiler alert: it still did. Several times.

Until a bigger fear took over.

The Real Cost of Not Acting on Your Ideas

One day, during a full-blown PMT meltdown (because yes, even kick-ass queens have them), I was journalling through tears and despair.

And I wrote something that stopped me in my tracks.

“When I die, my children will see me as someone who talked about her dreams but never acted on them. All talk. No action.”

Morbid? Absolutely.
Honest? Painfully.

And in that moment, fear transformed into anger — the good kind.

The kind that wakes you up.

When Fear Turns Into a Wake-Up Call

I wrote back to myself:

“Sort your shit out. I’m not leaving that legacy. I’m going after every dream, every idea. I don’t care if 99 out of 100 fail. I’ll find the one that works.”

That moment changed everything.

Because I realised this:

👉 I wasn’t afraid of failing.
👉 I was afraid of never trying.

And that fear?
That one fuels action.

The Only Real Way to Test Your Business Idea

Here’s the truth most people won’t tell you:

The only real way to test a business idea is to do it.

Not endlessly researching.
Not over-analysing.
Not waiting for permission, certainty, or confidence.

If your idea lights you up — or scares you — it matters.

Forget opinions.
Forget “perfect timing”.
Forget surveys that tell you what people think they should say.

Create your plan and take action.

If it fails? You learn.
If it flops? You refine.
If it still won’t let you go? You try again.

Dreams that matter don’t come easy — if they did, everyone would live them.

A Simple Way to Test Your Business Idea for Free (Step-by-Step)

Now, I know sometimes we do need structure — not to stall, but to gain clarity.

So here’s a simple, aligned way to test your idea without spending a penny.

Step 1: Does This Idea Support the Life You Want?

Ask yourself:

• Do I want freedom, flexibility, or location independence?

• Do I want to choose my own hours?

• Do I want a business that fits around my life — not consumes it?

If the idea doesn’t support your desired lifestyle, stop here. No amount of validation will make it right for you.

Step 2: Get Clear on Who It’s For

Your idea provides what for who?

Be specific.

“Everyone” is not an answer — it’s avoidance.

Who do you empathise with?
Who do you understand?
Who do you want to help?

Step 3: Research With Purpose (Not Panic)

Go to Google and search:

• Your idea

• Your ideal client

• Related keywords

Check the first page:

• Who’s already doing this?

• What works?

• What doesn’t?

• How are you different?

Then head to social media:

• Where are they showing up?

• What platforms work best?

• What engagement are they getting?

This isn’t about copying — it’s about clarity.

Step 4: Validate Through Real Conversation

Join the groups your ideal clients are already in.

Interact first. Be human. Add value.

Then ask meaningful questions like:

• “What’s the biggest challenge you face with ___?”

• “What do you wish you’d known before starting ___?”

Don’t just collect answers — engage, ask follow-ups, dig deeper.

And here’s the key:
Try to disprove your idea.

Your time and energy are precious. You want alignment, not obligation.

Step 5: Decide With Both Logic and Intuition

Ask yourself:

• Does this still excite me?

• Does it align with my values?

• Does it support the life I want?

If yes — it’s time to plan and take action.
If no — release it and move on without guilt.

Not every idea is meant to be built. But every idea teaches you something.

Stop Waiting. Start Acting.

The longer you sit on an idea, the more power fear has.

The sooner you act, the sooner you learn.
The sooner you learn, the sooner you succeed.

✨ Ready to Turn Your Idea Into a Real Plan?

If you’re done overthinking and ready to move forward with clarity, confidence, and alignment…

👉 Join The Femz Insider Hub

Inside, you’ll get instant access to the Plan with Passion Workbook & Guide, designed to help you:

• Get ideas out of your head and onto paper

• Create a clear, aligned plan of action

• Stop procrastinating and start building

• Design a business that fits your life

You don’t need permission.
You don’t need certainty.
You just need to take the next step.

👉 Join The Femz Insider Hub and start planning with passion