When your dream client lands on your home page, it’s usually because they’re searching for something specific.

A solution.
A guide.
A sign that they’ve finally found the right place.

And here’s the truth many new business owners miss:
your website is rarely the first one they’ve visited.

So the real question isn’t “How do I get people to my website?”
It’s:

• What will make them stay?

• What will make them feel seen and understood?

• What will make them want to explore, connect, and come back?

That’s exactly what these Home Page Hacks are designed to help you do.

Your Home Page Has One Job: Speak to Your Dream Client

Before we talk about design, copy, or calls to action, there is one non-negotiable:

👉 You must know exactly who your dream client is.

Your home page isn’t for everyone.
It’s for the person you are here to serve.

If you try to speak to everyone, you’ll connect with no one.

So before you write a single word, take time to do some intentional research.

Ask yourself:

• Who do I most want to attract into my business?

• Who do I genuinely want to work with?

• Who do I feel a natural connection with?

• How and why do I relate to her?

• Why do I want to attract her specifically?

• What can I truly help her with?

• What does she love?

• What excites her?

• How does she speak and communicate?

The clearer you are on her, the clearer your message becomes.

And clarity builds confidence — for both of you.

Why Your Dream Client Must Be Your Primary Focus

Your dream client should sit at the heart of every decision you make in your business — especially your website.

Settling for “any client” might feel safer, but it comes at a cost.

When you work with people you don’t align with:

• Your passion fades

• Your energy drains

• Your business starts to feel heavy instead of exciting

You’ve got to love what you do, and a huge part of that is loving who you do it for.

Your home page should instantly tell the right person:

“You’re in the right place.”

Get Crystal Clear on the Problem You Solve

Once you know who you’re speaking to, you must be clear on what you help her with.

Your dream client is not looking for features.
She’s looking for answers.

Ask yourself:

• What problems is she currently facing?

• What’s frustrating her right now?

• What’s keeping her stuck, overwhelmed, or doubting herself?

• What solution do I hold for her?

• What do I want her to know about what’s possible?

• What is my deeper purpose in helping her?

When your home page reflects her struggles in her own words, she feels understood — and trust begins to form.

How Do You Want Your Dream Client to Feel?

This is one of the most overlooked elements of homepage copy.

Your words don’t just inform — they create emotion.

After reading your home page, how do you want her to feel?

• Relieved?

• Inspired?

• Hopeful?

• Empowered?

• Calm and clear?

• Excited about what’s possible?

Every headline, paragraph, and call to action should support that feeling.

Tell Her Exactly What to Do Next

Your home page should never leave your dream client wondering:

“So… what now?”

You need to guide her.

Ask yourself:

• What do I want her to do next?

• Join my email list?

• Download a free resource?

• Book a call?

• Explore my services?

• Read my blog?

Then ask:

• How easy is it for her to take that action?

• Is it clear, visible, and simple?

• What objections might stop her from moving forward?

• Have I answered those objections clearly and honestly?

Confidence grows when the path forward is obvious.

Be You. Always.

This is where the real magic happens.

To truly connect with your dream clients — on your home page or anywhere else — you must be your authentic self.

Forget the stiff “professional” language.
Forget writing the way you think you should sound.

Write how you speak.

Be real.
Be warm.
Be honest.

If you believe you need to change the way you speak, look, or show up to attract clients, then those clients are not your dream clients.

And here’s the truth:

• Pretending is exhausting

• It drains your energy

• It kills your momentum

When you change you to suit your business, the drive won’t last.
You’ll eventually run out of fuel.

Authentic Copy Builds Trust (and Prevents Disappointment)

There’s another important reason to use your real voice in your copy: alignment.

If your website attracts clients who expect one version of you, but you show up as someone else, everyone leaves disappointed.

You lose:

• The client

• Future recommendations

• Confidence in your messaging

When you are unapologetically you, you attract clients who already trust you — before you even speak to them.

Apart from basic spelling and punctuation, forget the rest of the “rules”.

You’re not sitting an English exam.

This is:

• Your business

• Your website

• Your home page

And your dream clients are waiting for you to show up.

Ready to Get Clear on Your Dream Client?

If you want help getting crystal clear on your audience, your message, and what your home page should really say…

✨ Join the Femz Insider Hub and grab your free Home Page Hacks Workbook✨

It will guide you step by step to:

• Identify your dream client

• Clarify your message

• Create a home page that feels aligned, confident, and irresistible

Because when the right woman lands on your website…
she should know she’s home 💚